ANIMATIONS
STORES
Window Display
The window display of each store offers a glimpse into the SABON ambience, highlighting the current seasonal collection. Passersby are invited to discover the products through a display that wraps the collection in unique design features and includes the collection’s intriguing slogan.
Animation Tables
These tables toward the front of the store introduce new campaigns and products to customers, always offering new colors and designs that attract the eye and entice customers inside. It is important that the Animation Tables present a wide variety of products, while directly connecting the colors and themes of the Window Display (see next slide) to activities within the store itself.The tables are available in 3 sizes, with their use dependent on the size and layout of the particular store.
Animation Wall
The Animation Wall is a wall shelving unit that showcases new products and collections, as well as certain campaigns that have a secondary focus at any given time. The unit can be produced in several sizes to suit different store layouts and corresponds with the product selections and graphic design of other animation touchpoints within the store.
Body Ritual
The Body Ritual is at the heart of the SABON concept, with products accounting for 50% of our total sales.The cabinet, which is available in 3 sizes, is designed to evoke the feeling of an old apothecary cabinet with a Middle Eastern touch, offering a sense of fascination and mystery.The three main columns present the three phases of the Body Ritual – Body Lotions, Body Scrub, and Shower Oil – with secondary columns enabling the display of convenient complementary items and ready-to-buy gift sets.
Gifting Tree
The Gifting Tree presents a selection of ready-to-buy SABON gift sets, suitable for adding moments of SABON joy to many different festive occasions, such as holidays and birthdays. It not only showcases some of SABON’s most popular product selections, but also offers gift purchasers an especially fast and convenient way to practice the Art of Gifting.
