Customer Flow- Product, Experience
Each SABON store is designed to attract customers with a variety of multisensory experiences, while also promoting a clean, orderly atmosphere that prevents anyone from feeling overwhelmed.
The Window Display and Animation Tables at the front of the store showcase our newest products and campaigns, inviting customers to discover surprising new offerings within the store itself.
As the customer travels around the cabinets on the edges of the store, each area remains connected with the central Well, where customers are free to try products for themselves before buying.
Facade
At SABON, we open our doors to our customers and invite them into our home, offering an inviting and enticing world brimming with delights, secrets, and gifting opportunities. It is important that every customer feels like a welcomed guest during the store experience.
Multisensory experiences
Opportunity to try products
Personal touch (customized rituals, gift wrapping)
Product variety
Ease & convenience
SABON's retail concept represents a linear evolution from the earliest days of the SABON brand, foregrounding the core values that define the chain as a whole: high quality natural ingredients, an artisanal approach, warmth and hospitality, and enriching customers’ lives with moments of joy.
These values also correspond with what our customers most want from a brick-and-mortar store in this fast-paced modern age:
OUR RETAIL CONCEPT
Within each store, we offer a range of experience, retail, and animation touchpoints to suit the needs of our different customer types in a single space, while always maintaining a welcoming atmosphere of delight and discovery.
