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Our Vision

We believe that happiness can be found in every day little moments of joy and wonder.

Our Purpose

Spark moments of wonder to unveil and spread joy in the everyday

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SABON AROUND THE WORLD

Our stores are found around the globe in various different formats: on shopping streets, in malls, and also in the duty-free areas of airports. While the store size or layout can change dramatically, including in the small format of duty-free kiosks, we always seek to impart the same essential SABON brand experience.

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About SABON

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SABON was born from a beautiful, natural oasis in the middle of the desert, right on the shores of the Dead Sea.
Over the years, we’ve grown into a thriving global company – but our ethos hasn’t changed.
We plant ideas, nurture them together and watch them grow in the most delightful ways.

No wonder we’re proud to be SABON.

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The Beginning

From our little Shenkin store in TLV, the chain has expanded its popularity around the globe and became a significant worldwide brand, with 200 stores strategically located in major cities all over the planet.

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Shenkin, 1997

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A Brand To Love

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“For SABON, beauty means joy, wonder, pleasure and elegance all at once. These values constitute the timeless soul of our brand, which is reflected in our products and our scents. With our creations, we want to offer all women unique beauty experiences that will allow them to enjoy authentic moments of joy and wonder every day.”

Grégoire de Lassus, CEO of SABON

The SABON Feeling

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Nature's Inspiration

Each creation is richly layered, perfectly imperfect, and designed to transport you back to nature’s luxuriant gardens.

Multi-sensorial Experiences

Our stores and creations transform everyday moments into wondrous experiences, reconnecting you with all your senses.

Hospitality

An eclectic universe evoking a cabinet of curiosities. there's always something unexpected to discover

Magical Surprises

An eclectic universe evoking a cabinet of curiosities. there's always something unexpected to discover

Gifting Expression

Cultivating the art of gifting with affection and attention to details.

SABON's Traits

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Generous

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Unexpected

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Creative & Artistic

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Warm & Hospitable

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Joyful

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Authentic

SABON Around The World

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Our stores are found around the globe in various different formats: on shopping streets, in malls, marketplaces,  and also in the duty-free areas of airports. While the store size or layout can change dramatically, including in the small format of duty-free kiosks, we always seek to impart the same essential SABON brand experience.

Groupe Rocher

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Groupe Rocher is a mission-driven company dedicated to reconnecting people with nature, uniting brands that share a deep commitment to sustainability, innovation, and well-being.

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