STORES
RITUAL TOUCHPOINTS
Body Ritual
The Body Ritual is at the heart of the SABON concept, with products accounting for 50% of our total sales.The cabinet, which is available in 3 sizes, is designed to evoke the feeling of an old apothecary cabinet with a Middle Eastern touch, offering a sense of fascination and mystery.The three main columns present the three phases of the Body Ritual – Body Lotions, Body Scrub, and Shower Oil – with secondary columns enabling the display of convenient complementary items and ready-to-buy gift sets.
Specialist Care
This eyecatching cabinet is a flexible area designed to effectively display a variety of different product categories that are not showcased in other sections. It can be produced in 2 sizes and is responsible for 10% of total sales. We are currently displaying our Hand Care, Foot Care, and Gentleman collections here, and highlighting the 50ml Hand Cream in the central column with the help of a specially designed hanging bar.
Home Scent
Home Scent represents the holistic vibe of the SABON brand (6% of total sales) and the connection between body and soul. Here at this cabinet, you can slow down, chill out, and enjoy a relaxing fragrance experience. The Home Scents Cabinet is a large furniture piece, available in 2 sizes, with a significant presence. Our intention here is to create a sense of pleasant, relaxed living room environment, where the whole family gathers at the end of the day. If there is enough space in the store, we will even add a small sofa where customers can rest and recharge, completing the homey atmosphere.
Face Care
In this area, we offer personal consulting services at a vintage vanity table that enables a warm feeling of comfort and intimacy during the Face Care sales process (this category accounts for 14% of our total sales). Clean and brightly lit, the vanity has been painted using a traditional technique to give it a more authentic presence. The upper section consists of three columns representing the three stages of our Face Care Ritual: Cleanse & Polish, Care, and Boost. The beauty assistant is on hand to help customers create their own ritual in line with their own skin types and concerns.Instead of regular shelving, the bottom section includes drawers to offer a slightly unexpected touch that also makes the table feel closer to the customer’s own bedroom. The vanity table can be produced in 2 sizes to suit the overall store size and layout.
Hair Care
Continuing the theme of personal care areas in the home, the Hair Care Cabinet evokes a vintage bathroom feel, as you might find in a historic mansion or five-star hotel. The use of art nouveau wallpaper and classic lamp designs sweeps the customer up into the timeless atmosphere. We strongly believe that this category has significant growth potential (it is currently responsible for 6% of total sales), so we have expanded its presence and visibility within the store. The cabinet itself can be produced in 2 sizes to suit the overall store layout.
SABON On The Go
Inspired by vintage travel iconography, such as old-style trunks and luggage carts, the SABON On The Go Cabinet invites customers to board the Orient Express and set off on the adventure of a lifetime.
Available in 3 sizes, the cabinet is placed close to the counter and offers travel kits and mini products, perfect for on-the-go skincare and impulse buys. This cabinet is responsible for 7% of our total sales.
Wall of Wonder
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Discover the Ongoing SABON Story- SABON’s Wall of Wonder is our unique way of telling the story of who we are, where we come from, and what has inspired us during our journey.Because SABON is a brand that engages and delights all the senses, we invite customers to discover the wonders that define us through special items, authentic decorations, and other fascinating objects located in a magical area of the store.
